Social Media

Camgirls: Using Photos For Social Media Marketing

Social media within the porn industry is designed to be eye-catching and to “sell customers” on your brand. We touched on it previously in Camgirls: The Benefits of Free Marketing but didn’t dive too deep into what kind of content was being utilized in the free marketing and how certain types of content and layouts will be more provoking to customers.

 

Message / Branding of Shared Photos

When it comes to posting photos on social media, the first thing you should think about is the kind of content that you are posting and how that conveys your brand. For example, a model who posts a selfie with a headset on and controller in her hand will draw in customers who like “gamer girls.” Does this model know that she is attracting that kind of viewer, and is that the kind of viewer that she wants? That’s a very general example, because I’m sure any model wouldn’t mind that type of audience, but now think a little bit deeper into it.

If that same model posted a photo in her “I Voted” sticker, it may draw some of her customers to engage with her in political discussion, which depending on her political views and the potential customers political views could end either very well or very negatively. My main point here is: stay on brand! Anything you post is up to interpretation and discussion by the viewer. You can easily decide what “kind of model” you are by what you decide to post, and limiting personal posts can open up your brand to more general acceptance and customer traffic.

 

Quality of Photos Being Shared

Next in our photo tips is the quality, and what customers will assume based on it. Constantly posting photos that are poor quality will lead customers to think that any custom content or photosets they purchase will be in the same quality. The quality you sell in should be the quality that you’re advertising in. Posting only “duds” to social media can sometimes creative a negative idea in the potential customers minds that you don’t care about how you appear to others and that your content isn’t worth buying. While you obviously shouldn’t be giving away anything for free that is worth buying, you can creatively avoid that while advertising your good quality content still through censoring, watermarking, taking SFW versions of the photos, etc.

 

Read Also: How To Do DIY Photo-Shoots

 

Layout of Photos Being Posted

The layout of your photos is a very important factor in advertising as well (specifically on Twitter.) The way that Twitter sorts your photos when you post them can sometime focus in on things that aren’t meant to be the primary focus of the photo. When it comes to posting photos the most eye-catching and aesthetically pleasing ways are to post one photo in landscape, two photos in portrait, or one photo in portrait and two in landscape. When organized in that way specifically, it is more visually appealing, and will not awkwardly crop the photos.

 

Twitter Sample

Twitter Sample

Twitter Sample

 

Adding Text / Messages To Photos

Marketing messages directly on the photos can also be very eye-catching, but many models make the mistake of putting all of the writing over their photos rather than as a caption/description. Words that are on top of photos are harder to read, and if you don’t contrast colors correctly it can be sore on the eyes. The best way to market your deals with photos is to put most of the deal within the caption, or create a separate graphic that isn’t cluttered to advertise it. (For example: on Twitter, pair a portrait style selfie with a portrait style graphic with the background the same color as your shirt in the selfie, and the writing in a contrasting color.) Even if you create a separate graphic for your marketing, you should still put the main points within the caption (especially website links so they will be clickable.)

 

Sharing Photos Vs GIFs

A lot of people assume that with photo marketing that it only has to be still photos, but with GIFs you can still promote the best parts of videos without giving away some of the things that video previews can (sound, mostly.) GIFs are a great eye-catching way to market videos, and can usually be easily created within your video editor or by using GIF creating websites like ezgif.com!

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